I have a confession to make. My single biggest financial regret is not the money I lost on a bad stock pick. It is not the overpriced mutual fund I held for too long. It is the five years I spent thinking about investing instead of actually doing it.

Between the ages of 23 and 28, I earned a decent salary, had manageable expenses, and told myself every single month that I would “start investing soon.” I read articles. I bookmarked brokerage accounts. I even opened a TFSA once and then let it sit empty for two years.

When I finally ran the numbers on what those five wasted years cost me, I felt sick. Not tens of dollars. Not hundreds. Tens of thousands of dollars – money that would have been working for me while I slept, compounding quietly in the background.

If you are reading this and have not started investing yet, or you have been “meaning to” for a while, this post is the wake-up call I wish someone had given me. I am going to show you the exact dollar cost of every year you wait, and then I am going to help you start today.


1. The Math of Delay: What Waiting Actually Costs You

Let us cut straight to the numbers. Below is what happens when you invest $500 per month into a diversified equity portfolio like XEQT (iShares Core Equity ETF Portfolio), assuming an average annual return of 8%, over a 30-year horizon.

The only difference between each row is when you start.

Delay Years Investing Total Contributed Portfolio Value Cost of Waiting
Start now 30 years $180,000 $745,180 $0
Wait 1 year 29 years $174,000 $680,780 $64,400
Wait 2 years 28 years $168,000 $621,430 $123,750
Wait 3 years 27 years $162,000 $566,760 $178,420
Wait 5 years 25 years $150,000 $473,730 $271,450
Wait 10 years 20 years $120,000 $294,510 $450,670

Read that last row again. Waiting 10 years costs you over $450,000. And you only contributed $60,000 less. The rest – nearly $400,000 – is pure compound growth you missed out on.

This is the most expensive procrastination of your life.


2. The Lump Sum That Changes Everything: $10,000 at Different Ages

Monthly contributions are powerful, but what about a single lump sum? This one really drives home how time is your greatest asset.

Imagine three people each invest $10,000 one time into XEQT and never add another dollar. The only difference is their age when they invest. We will assume the same 8% average annual return and a retirement age of 65.

Age at Investment Years to Grow Value at Age 65 Growth Multiple
Age 25 40 years $217,245 21.7x
Age 35 30 years $100,627 10.1x
Age 45 20 years $46,610 4.7x

The person who invested at 25 ends up with more than four times what the person who invested at 45 gets – from the exact same $10,000. That extra decade between 25 and 35 alone is worth over $116,000.

This is not magic. It is math. And it is the single most compelling reason to stop waiting and start now.

Stop Waiting. Start Compounding.

Open a free Wealthsimple account today and get a $25 bonus to put toward your first XEQT purchase. Your future self will thank you.

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3. The Five Excuses We All Make (And Why They Are Wrong)

I have made every one of these excuses. I have heard friends, family members, and coworkers make them too. Let me debunk them one by one, because they are costing you real money every single day.

Excuse #1: “I’ll wait for a dip”

This is the most seductive excuse because it sounds smart. You are being strategic, right? You are going to buy low.

Here is the problem: nobody can consistently predict market dips. Study after study has shown that even professional fund managers fail to time the market reliably. And while you are sitting on the sidelines waiting for a 10% correction, the market might climb another 20%.

The data is clear. Time in the market beats timing the market. Every time.

Excuse #2: “I don’t have enough money”

You do not need thousands of dollars to start. With platforms like Wealthsimple, you can buy fractional shares of XEQT with as little as $1. Even $50 a month adds up to real wealth over decades.

The amount matters far less than the habit. Starting small and being consistent will always beat waiting until you have the “perfect” amount.

Excuse #3: “I need to learn more first”

I spent two years “learning” before I invested a single dollar. You know what the best way to learn about investing actually is? Investing.

You do not need to understand options pricing models or read Warren Buffett’s entire letter archive before buying your first ETF. XEQT is literally designed for people who want global diversification in a single ticker. Buy it. Hold it. Learn as you go.

Excuse #4: “The market is too high right now”

The market has been “too high” every single year for the past century, because over time it trends upward. If you had said “the market is too high” in 2015, you would have missed out on over a decade of incredible growth.

Here is a stat that should settle this permanently: the S&P 500 has hit new all-time highs more than 1,200 times since 1950. “Too high” is just “normal” in disguise.

Excuse #5: “I’ll start next year”

This is the excuse that cost me the most. “Next year” turned into five years before I knew it. Every January I told myself this would be the year, and every December I had the same empty brokerage account.

If you catch yourself saying this, go back to the table in Section 1. That one year of delay costs you roughly $64,000 over a 30-year horizon. Is whatever you are spending that money on right now worth more than $64,000 in future wealth?


4. The Investor Who Bought at Every Single Peak

This is my favourite thought experiment in all of investing, and it completely changed how I think about timing.

Imagine the unluckiest investor in history. Let us call her Sarah. Sarah only invests at the absolute worst possible time – right before every major market crash. She invested a lump sum right before:

  • The 1987 Black Monday crash
  • The 2000 dot-com bubble peak
  • The 2007 pre-financial-crisis peak
  • The 2020 pre-COVID peak

She never sells. She just holds through every crash, every recession, every terrifying headline.

Sarah still made money. A lot of it.

Despite buying at literally the worst possible moments, the long-term upward trend of global markets meant that every single one of those “terrible” purchases eventually recovered and grew substantially. The 2007 peak investor? Their portfolio had more than doubled by 2017. The 2000 dot-com peak investor? They were well in the green within a decade.

The lesson is powerful: even the worst market timing in history cannot overcome the power of simply staying invested over long periods.

Now compare Sarah to her friend Dave, who kept his money in a savings account waiting for the “right time” to invest. Dave never found that perfect moment. His cash lost purchasing power to inflation every single year. Sarah, the world’s worst market timer, still crushed Dave, the perpetual waiter.

If the worst-case scenario for investing still beats not investing, what exactly are you waiting for?


5. The Hidden Cost: It Is Not Just About Money

When I talk about the cost of waiting, most people immediately think about dollars. And yes, the financial cost is enormous. But there are hidden costs that are just as damaging:

You delay building the investing habit. Investing is like exercise. The hardest part is starting. Once you have a routine – money going in every month, watching your portfolio grow – it becomes second nature. Every year you wait is another year without that muscle memory.

You miss out on financial literacy. I learned more about markets, diversification, and risk tolerance in my first six months of actually investing than I did in two years of reading about it. Real money on the line has a way of sharpening your attention.

You delay building confidence. The first time you see your portfolio drop 10% and you do not panic sell, something shifts inside you. You realize you can handle volatility. You realize the market recovers. That confidence is invaluable, and you can only build it through experience.

You prolong financial anxiety. Not having investments is its own source of stress. Every year that passes, the gap between where you are and where you could be grows wider. Starting – even with a small amount – provides a sense of progress and control that no amount of “planning to start” can match.


6. How to Start TODAY – Even With $50

Enough about the problem. Let us talk about the solution. Here is exactly how you can go from zero to invested in less than 30 minutes:

  1. Open a Wealthsimple account. It is free, it is Canadian, and there are zero commissions on ETF purchases. You will also get a $25 sign-up bonus through the link below.

  2. Open a TFSA first. If you have never contributed to a TFSA before, you likely have tens of thousands of dollars in contribution room. A TFSA is the best starting point for most Canadians because all your growth is completely tax-free.

  3. Deposit whatever you can. $50, $100, $500 – it does not matter. The amount is irrelevant compared to the act of starting.

  4. Search for XEQT and buy it. XEQT gives you instant exposure to over 9,000 stocks across Canada, the US, and international markets. One purchase, and you are globally diversified. That is it. You are done.

  5. Set up automatic deposits. Pick an amount and a frequency (weekly, biweekly, or monthly) and automate it. This is the single most important step, and I will explain why in a moment.

That is five steps. No complicated research required. No stock picking. No market analysis. Just a simple, diversified, low-cost ETF that professional money managers struggle to beat.

Your 30-Minute Head Start

Open a free Wealthsimple account, get a $25 bonus, and buy your first shares of XEQT today. Commission-free. No minimums.

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7. Dollar-Cost Averaging: The Strategy That Kills the “Right Time” Excuse

If the fear of buying at the wrong time is what is holding you back, dollar-cost averaging (DCA) is your answer.

DCA simply means investing a fixed amount at regular intervals, regardless of what the market is doing. When you set up automatic $500 monthly contributions to XEQT, here is what happens:

  • When the market is high, your $500 buys fewer shares.
  • When the market is low, your $500 buys more shares.
  • Over time, your average purchase price smooths out.

You never have to wonder if “now is a good time.” You never have to watch the news and stress about market movements. You just invest consistently, month after month, and let the math take care of the rest.

Here is the beautiful thing: DCA has been studied extensively, and while lump-sum investing technically outperforms DCA about two-thirds of the time (because markets trend upward), DCA massively outperforms not investing at all, which is the real alternative for most people who are “waiting.”

The best investment strategy is the one you will actually follow. And for most people, automated dollar-cost averaging is the easiest strategy to stick with.


8. The Psychological Trick: Automate and Forget

Here is something I have learned about myself and about human psychology in general: we are terrible at making repeated financial decisions.

Every time you have to manually decide to invest, you open the door to doubt:

  • “Should I wait a few days? The market dropped yesterday.”
  • “Maybe I should skip this month and put the money toward a trip instead.”
  • “I heard on the news that a recession might be coming.”

These micro-decisions add up. They create friction. And friction is the enemy of consistency.

The solution is absurdly simple: automate everything and remove yourself from the equation.

Set up automatic deposits into your Wealthsimple account. Set up automatic purchases of XEQT. Then close the app and go live your life.

I set up my automation in 2021 and I have not made a single manual investment decision since. My portfolio grows every month whether I think about it or not. I do not check the market. I do not stress about dips. The money moves on its own, and compound interest does the heavy lifting.

This is not laziness. It is strategy. The best investors in the world – from index fund pioneer Jack Bogle to countless studies on investor behaviour – all agree: the less you tinker with your investments, the better your returns.

Remove the decision. Remove the doubt. Automate and let time do its thing.


9. What About the Current Market? Is Now Really a Good Time?

I get this question constantly, and I understand the hesitation – especially with the ongoing trade tensions and economic uncertainty in 2026.

Let me be direct: there has never been a “comfortable” time to invest. In every single year of market history, there has been something to worry about. Wars, recessions, pandemics, political upheaval, inflation, interest rate hikes – the list never ends.

And yet, the global stock market has returned an average of roughly 8-10% annually over the long term, through all of it.

XEQT is specifically designed for this reality. With exposure to over 9,000 stocks across the globe, you are not betting on any single country, sector, or outcome. You are betting on the continued growth of the global economy – a bet that has paid off in every 20+ year period in modern market history.

The market might drop 20% tomorrow. It might also rise 20%. Nobody knows. But what we do know with near certainty is this: 20 years from now, a diversified equity portfolio will be worth significantly more than it is today.

Your time horizon is your superpower. Use it.


10. Your Future Self Will Thank You

I want to end with something personal.

When I finally started investing at 28, I remember the first time my portfolio hit $10,000. It felt surreal. I had spent years telling myself I was “not an investor,” and suddenly there it was – real money, growing on its own.

Now, years later, I do not think much about my investments. They grow in the background while I focus on my career, my family, and the things I enjoy. But every once in a while, I log in and see a number that genuinely surprises me. And every single time, the same thought crosses my mind:

“Imagine if I had started five years earlier.”

I cannot get those years back. But you might still have yours.

Every day you wait, the math works against you. Not dramatically – not in a way you will notice today or tomorrow. But in a slow, quiet way that compounds over decades into tens or hundreds of thousands of dollars.

The difference between financial freedom and financial stress often is not about how much you earn. It is about when you started.

Here is what I want you to do right now:

  • If you have never invested before, open an account today. Not tomorrow. Not next month. Today.
  • If you have been investing inconsistently, set up automation. Make it impossible to forget or skip a month.
  • If you have been waiting for the “right time”, accept that there is no perfect moment. The right time was yesterday. The second-best time is right now.

You do not need to be wealthy to start investing. You need to start investing to become wealthy.

And the simplest way to do that in Canada? Buy XEQT. Hold it. Automate it. Let time and compound interest do what they have always done.

Your future self – the one who is retired, comfortable, and financially free – is counting on the decision you make today.

Do not make them wait any longer.

Every Day Counts. Start Now.

Open your free Wealthsimple account, grab your $25 bonus, and buy your first shares of XEQT. It takes less time than reading this article did.

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Disclaimer: This post is for informational purposes only and does not constitute financial advice. XEQT returns are not guaranteed, and past performance does not predict future results. The 8% average annual return used in calculations is a historical estimate for illustrative purposes. Always consider your personal financial situation and consult a qualified financial advisor before making investment decisions. The Wealthsimple referral link provides a bonus to both the referrer and the new account holder.