About Just Buy XEQT
This site exists to make one argument as clearly as possible: most Canadians do not need a complicated portfolio. A single, globally diversified, low-fee equity ETF will do the job, and XEQT is the one we write about.
If you want the argument itself, the home page explains what XEQT holds and how to buy it. This page is about the site — who writes it, how it is funded, and what it is not.
Who runs this site
Just Buy XEQT is written anonymously. That is a deliberate choice, and you should factor it into how much weight you give anything here. The site is not written by a firm, a fund company, or anyone with a professional stake in what you decide to buy — it is one Canadian retail investor writing about the approach they use themselves.
It started for a simple reason: XEQT solves the problem most Canadians actually have. Investing is made to feel complicated enough that people either overpay someone to handle it or put it off for years. One globally diversified ETF, bought regularly and left alone, removes most of that difficulty. That case seemed worth making clearly and in one place.
No financial credentials. No CFA, no CFP, no licence, no industry background. Everything here is the result of reading fund documents and CRA guidance carefully and explaining them in plain language — not professional expertise. Check the primary sources before acting on anything, and weigh the reasoning rather than the authority of whoever wrote it, because there isn't any.
How this site is written
- Nobody pays for coverage here. No fund company, broker, or platform has any say in what gets written or how it is framed.
- Figures come from primary sources — fund documents from the provider, and the CRA for anything involving contribution room or tax. Where a number is an estimate or an assumption, it is labelled as one.
- Pages get updated when the facts change: contribution limits, fees, and holdings all move. Each page shows when it was last updated.
- We do not forecast returns, pick stocks, or tell you when to buy. The calculators on this site project scenarios from assumptions you choose; they are arithmetic, not predictions.
How this site makes money
Just Buy XEQT earns money through affiliate links. When you open a Wealthsimple account using a link on this site, you get a sign-up bonus and this site is paid a referral fee at no cost to you.
Wealthsimple is the only affiliate relationship this site has. Nothing else here is monetised — no sponsored posts, no paid placements, no other referral arrangements with any broker, fund company, or platform. The current sign-up bonus is $25.
That relationship is worth knowing about when you read a recommendation. We link to Wealthsimple because it is a reasonable place for most Canadians to buy XEQT commission free, but it is not the only one, and the referral fee is a reason to be sceptical of us rather than to trust us. Compare brokers yourself before deciding.
What this site is not
This is not financial advice, and nothing here is a recommendation tailored to you. Just Buy XEQT is not a registered investment adviser or dealer in any province, and is not licensed to give advice about your particular circumstances.
Whether a 100% equity ETF suits you depends on your timeline, your income, your other holdings, and how you would actually behave in a bad year — none of which this site knows. XEQT can and does fall sharply. If you need the money within a few years, it is the wrong tool no matter how good the fee is. If you want advice specific to your situation, speak to a qualified advisor.
Corrections and questions
If something here is wrong, out of date, or unclear, we would rather hear about it than not. Email hello@justbuyxeqt.com and we will fix it or explain the reasoning.